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Romantična večera u dvoje u vlastitom domu za mnoge će zbog pandemije biti najbolji mogući način proslave Valentinova ili Dana zaljubljenih 14. veljače, koji je u svijetu donio porast potrošnje na darivanje u zadnjem desetljeću za ogromnih 650 posto, pokazuje istraživanje Mastercarda.

Riječ je o tradicionalnom istraživanju Mastercard Love Index, provedenom na 19 tisuća punoljetnih korisnika kartica iz 19 država, koje je potvrdilo da se za kupnju poklona za Valentinovo sve više troši, ali i da pandemija mijenja način na koji se provodi Dan zaljubljenih.

To se prije svega odnosi na način kupnje, koja je ove godine više online, te na način proslave, jer je većina ljudi u svijetu i Europi i dalje suočena s nekim oblikom zatvaranja ('lockdowna').

Romantična večera u dvoje tako je na prvom mjestu za gotovo 50 posto anketiranih, ali za razliku od prijašnjih godina neće biti u restoranu nego kod kuće, pri čemu ih 27 posto planira naručiti dostavu hrane.



Šetnju parkom planira 21 anketiranih, 20 posto filmski maraton, a 19 posto šetnju gradom, dok između 11 i 13 posto planira spa/wellness u vlastitom domu, razne igre i "piknik" u zatvorenom.

Ono što pak zaljubljenima daleko najviše nedostaje ove godine za Valentinovo je odlazak na večeru u restorane (za 55 posto ispitanih), kao i u kino ili kazalište (20 posto) te na vikend u inozemstvu (17 posto), a 45 posto ih je odlučilo poklone ove godine kupiti online.

Kupnja valentinskih darova i inače zadnjih deset godina neprestano raste: u razdoblju oko Valentinova zadnjih deset godina online transakcije povećane su za čak 572 posto, utvrdili su istraživači, a ukupna potrošnja potaknuta Danom zaljubljenih povećana je za 650 posto.

Analiza kartičnih transakcija pokazuje povećanje potrošnje na tradicionalne poklone poput cvijeća, za 272 posto, odlaske u restorane za 242 posto, a za kupnju nakita za 120 posto.

Cvijeće se u Europi najviše troši u Rusiji, zatim u Švedskoj i Velikoj Britaniji, dok nakit najviše kupuju Talijani, Britanci i Rusi.
Istraživanje je pokazalo i da su se ljudi u pandemiji zbog ograničavanja ostvarivanja fizičkog kontakta više nego prije u pronalasku ljubavi okrenuli internetu pa je tako svaki peti ispitanik zadnjih godinu dana pronašao srodnu dušu online, 20 posto ih je koristilo video pozive ili online video aplikacije kako bi nekoga bolje upoznali, a 21 posto se prijavilo na online stranice ili aplikacije za upoznavanje.


 

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Romantična večera u dvoje u vlastitom domu za mnoge će zbog pandemije biti najbolji mogući način proslave Valentinova ili Dana zaljubljenih 14. veljače, koji je u svijetu donio porast potrošnje na darivanje u zadnjem desetljeću za ogromnih 650 posto, pokazuje istraživanje Mastercarda.

Riječ je o tradicionalnom istraživanju Mastercard Love Index, provedenom na 19 tisuća punoljetnih korisnika kartica iz 19 država, koje je potvrdilo da se za kupnju poklona za Valentinovo sve više troši, ali i da pandemija mijenja način na koji se provodi Dan zaljubljenih.

To se prije svega odnosi na način kupnje, koja je ove godine više online, te na način proslave, jer je većina ljudi u svijetu i Europi i dalje suočena s nekim oblikom zatvaranja ('lockdowna').

Romantična večera u dvoje tako je na prvom mjestu za gotovo 50 posto anketiranih, ali za razliku od prijašnjih godina neće biti u restoranu nego kod kuće, pri čemu ih 27 posto planira naručiti dostavu hrane.



Šetnju parkom planira 21 anketiranih, 20 posto filmski maraton, a 19 posto šetnju gradom, dok između 11 i 13 posto planira spa/wellness u vlastitom domu, razne igre i "piknik" u zatvorenom.

Ono što pak zaljubljenima daleko najviše nedostaje ove godine za Valentinovo je odlazak na večeru u restorane (za 55 posto ispitanih), kao i u kino ili kazalište (20 posto) te na vikend u inozemstvu (17 posto), a 45 posto ih je odlučilo poklone ove godine kupiti online.

Kupnja valentinskih darova i inače zadnjih deset godina neprestano raste: u razdoblju oko Valentinova zadnjih deset godina online transakcije povećane su za čak 572 posto, utvrdili su istraživači, a ukupna potrošnja potaknuta Danom zaljubljenih povećana je za 650 posto.

Analiza kartičnih transakcija pokazuje povećanje potrošnje na tradicionalne poklone poput cvijeća, za 272 posto, odlaske u restorane za 242 posto, a za kupnju nakita za 120 posto.

Cvijeće se u Europi najviše troši u Rusiji, zatim u Švedskoj i Velikoj Britaniji, dok nakit najviše kupuju Talijani, Britanci i Rusi.
Istraživanje je pokazalo i da su se ljudi u pandemiji zbog ograničavanja ostvarivanja fizičkog kontakta više nego prije u pronalasku ljubavi okrenuli internetu pa je tako svaki peti ispitanik zadnjih godinu dana pronašao srodnu dušu online, 20 posto ih je koristilo video pozive ili online video aplikacije kako bi nekoga bolje upoznali, a 21 posto se prijavilo na online stranice ili aplikacije za upoznavanje.


 

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StoryEditorOCM
ZanimljivostiValentinovo u koroni

Na cvijeće najviše troše Rusi, a Talijani najviše kupuju nakit; za Valentinovo u pandemiji najvažniji je internet

Piše Hina
14. veljače 2021. - 10:19
16860368

Romantična večera u dvoje u vlastitom domu za mnoge će zbog pandemije biti najbolji mogući način proslave Valentinova ili Dana zaljubljenih 14. veljače, koji je u svijetu donio porast potrošnje na darivanje u zadnjem desetljeću za ogromnih 650 posto, pokazuje istraživanje Mastercarda.

Riječ je o tradicionalnom istraživanju Mastercard Love Index, provedenom na 19 tisuća punoljetnih korisnika kartica iz 19 država, koje je potvrdilo da se za kupnju poklona za Valentinovo sve više troši, ali i da pandemija mijenja način na koji se provodi Dan zaljubljenih.

To se prije svega odnosi na način kupnje, koja je ove godine više online, te na način proslave, jer je većina ljudi u svijetu i Europi i dalje suočena s nekim oblikom zatvaranja ('lockdowna').

Romantična večera u dvoje tako je na prvom mjestu za gotovo 50 posto anketiranih, ali za razliku od prijašnjih godina neće biti u restoranu nego kod kuće, pri čemu ih 27 posto planira naručiti dostavu hrane.



Šetnju parkom planira 21 anketiranih, 20 posto filmski maraton, a 19 posto šetnju gradom, dok između 11 i 13 posto planira spa/wellness u vlastitom domu, razne igre i "piknik" u zatvorenom.

Ono što pak zaljubljenima daleko najviše nedostaje ove godine za Valentinovo je odlazak na večeru u restorane (za 55 posto ispitanih), kao i u kino ili kazalište (20 posto) te na vikend u inozemstvu (17 posto), a 45 posto ih je odlučilo poklone ove godine kupiti online.

Kupnja valentinskih darova i inače zadnjih deset godina neprestano raste: u razdoblju oko Valentinova zadnjih deset godina online transakcije povećane su za čak 572 posto, utvrdili su istraživači, a ukupna potrošnja potaknuta Danom zaljubljenih povećana je za 650 posto.

Analiza kartičnih transakcija pokazuje povećanje potrošnje na tradicionalne poklone poput cvijeća, za 272 posto, odlaske u restorane za 242 posto, a za kupnju nakita za 120 posto.

Cvijeće se u Europi najviše troši u Rusiji, zatim u Švedskoj i Velikoj Britaniji, dok nakit najviše kupuju Talijani, Britanci i Rusi.
Istraživanje je pokazalo i da su se ljudi u pandemiji zbog ograničavanja ostvarivanja fizičkog kontakta više nego prije u pronalasku ljubavi okrenuli internetu pa je tako svaki peti ispitanik zadnjih godinu dana pronašao srodnu dušu online, 20 posto ih je koristilo video pozive ili online video aplikacije kako bi nekoga bolje upoznali, a 21 posto se prijavilo na online stranice ili aplikacije za upoznavanje.


 

#VALENTINOVO
12. svibanj 2024 07:15